Saturday 17 September 2011

Swedish House Mafia Miami 2 Ibiza


1. Genre Characteristics
- Urban and Dance together may be different but are very similar especially because of the women and sexualisation of them.
- The difference is is that the characteristics of a dance video is very club like which is included in this video but also the darkness of an urban video which it doesn't quite hold with Tinie Tempah but when showing the video tape it does.

2. Lyrics and Visuals
- 'White TT' - Tinie Tempah does a movement of turning a car wheel
- 'Suspenders and some PVC' - shot of woman's legs and her wearing pvc.
- 'Film it all' - hand movement of a video camera
- 'One take' - three cuts of Tinie Tempah holding one finger up.
- There is a small relationship between the lyrics and visuals and when there is it is very noticeable.

3. Music and Visuals
- The beat and music is very fast which is shown through the very fast cuts.
- When the music is fast the camera movements and cuts are fast.
- When Tinie Tempah is rapping it is more still on him.
- Instrumental is mostly the club scene which is very fast also.

4. Influence on record label and close ups
- Tinie Tempah's videos always have close ups of him rapping which I think is a trademark of his own so he become's more recognisable in the music industry but also by audiences. There were also long and mid shots too.
- Swedish House Mafia also use in their videos a club scene and women, especially a scopophilic treatment of women.
- In this video there were a lot of close ups of the woman starring in it to give sex appeal.

5. Notion and Voyeurism
- Most of the video is filmed on a video camera which suggests that is a secret that the audience are looking in on. Especially scenes like the girl in her bedroom, on the boat, under the sea and having sex on the aeroplane and club toilets.
- In one part, girls faces are covered but bodies shown in tight clothing which shows scopophilia.
- Also, whilst filming there are a lot of close ups on the main woman's body again showing scopophilia.

6. Intertextual references
- There are not many references shown except through the lyrics of 'Bold BB, Black BM, White TT.'

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