Sunday 25 September 2011

Record Labels

My own definition for Independent Music:
Independent music is aimed at a niche audience. Independent music shows the artists/bands own creativity and influences which projects through their style of music. Independent music would most probably be able to be found on the internet and artists and bands would be able to be heard through word of mouth. Independent music is all about the artist and what they want to create.

The punk rock era was the birth of independent labels because of those artists not wanting to follow major labels rules. Punk rockers wanted to be free and sing what they wanted to sing, dress how they wanted to dress and be unique. Major labels did not allow them to do this that is why independent labels appeared so that artists could explore themselves in their own way. Some bands nowadays prefer to stay with the independent labels because of their creative freedom and less pressure on how to behave.

HEGEMONY is how a certain group has a predominant influence over another group or others. This could be applied to the independent vs. major war because of major record labels dominate the music industry. Major record labels are hegemony mostly because they have the money to invest a lot in an artist. Because they hold a lot of money they seem to want to control the artists distribution and marketing.

CAPITALISM:the means of production and distribution are privately or corporately owned.

COMMODITY:A useful or valuable thing.


Rough Trade followed capitalism because of how they were an independent company and used had a private distribution company. The commodity of Rough Trade was not much in the early days. They did not sell millions of records but now with Duffy they do.


Five differences between Major and Independent record labels:

1. Major cares more about money than music whereas, independent care more about the music.


2. Major is much more commercial than independent

3. Major labels have much more money to market their artist worldwide like Britney Spears whereas, independent do not have that much money like British bands Arcade Fire.




4. Independent labels give their artists so much more freedom with their music than major labels.

5. Independent music is sold on the internet more than in a big store like HMV.

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