- In the 1920's music videos were just starting to appear. Therefore, there was not much to a music video which made it very slow as there were not many cuts.
- In 1965 a new video was made to show words to a song. Even though the video at this time was a bit slow this kind of fashion has even carried on into contemporary music videos.
- In 1970 TV promotions were a big deal for artists especially on shows like Top of the Pops so a lot more videos started to appear to introduce or showcase a good artist.
- Bohemian Rhapsody marked the beginning of the video era as they were the first to use video effects.
- More money went into music videos in the 90's because of the increase of multiple viewing.
Andrew Goodwin (1992)
1. Music Videos demonstrate genre characteristics (images)
2. Relationship between lyrics and visuals
3. Relationship between music and visuals
AMPLIFIES, ILLUSTRATES, CONTRADICTS
4. Artists may develop motifs - visual style (lots of close ups used)
5. Frequently reference to notion of looking (screens within screens, telescopes) & particularly voyeuristic treatment of the female body. SCOPOFILIA
6. There is often intertextual reference (films, tv programmes, other music e.t.c)
Intertextuality
Style - Imitating the style of another text e.g. Madonna Die Another Day for James Bond and Michael Jackson Thriller a zombie movie.
Intertextuality can add another dimension of meaning to a test as well as fulfilling an important role for audiences. It works on different levels, as some are noticed by audiences but some do not notice. Those who do notice feel privileged to know.
Lady Gaga ft. Beyonce Telephone intertextual references:
Referring to the media tabloids about Gaga being a man
Advertising Virgin mobile
Advertising Diet Coca Cola with cans in Gaga's hair
Introduced as a narrative with credits at the beginning
The Director's signiture style reflects in the video
Pop-video costumes, lots of changes
No comments:
Post a Comment