Friday 7 October 2011

The X Factor




'The X Factor is a weekend prime time entertainment programme, that discovers a new superstar.'



I have learned that in the X Factor the judges opinions are not professional criticism. The judges actually hold a professional point of view that they may not share with the contestants auditioning.



After judging some contestants from this years The X Factor, we thought about what the X Factor is actually looking for.
Looking for talent or a money-maker?
- The artist is a 'commodity'.
- How marketable is the artist?
- What genre will the artist fit into?
- What songs can they sing?
- What audience will they appeal to?
- Can they be christmas no.1?
- The judges are already putting together a business plan for this 'product'.
- The X Factor can be seen as a hegemonic institution.

The Culture Industry
Adorno and Horkheimer adopted the term 'culture industry'. They argued that the way in which cultural items were produced was analogous to how other industries manufactured vast quantities of consumer goods.
Adorno and Horkheimer argued that the culture industry exhibited an 'assembly-line character' which could be observed in the synthetic, planned method of turning out its products.







The X Factor 'Machine'
Adorno and Horkheimer linked the idea of 'culture industry' to a model of 'mass culture' in which cultural production had become a routine, standardized repetitive operation that produced undemanding cultural commodities which in turn resulted in a type of comsumption that was also standardized, distracted and passive.




Who's in control?

Hegemony - The predominant influence a group has over another and this maintains the status quo.
Capitalism - An economic system in which the means of production and distribution are privately or corporately owned. Rough Trade were against capitalism.
Omnipotent - All powerful.

Theh capitalist corporation seems to enjoy an almost omnipotent form of domination and both the consumers and the creative artists are not separate from but are directly connected to this system of production.

Adorno and Horkheimer stressed the structures of economic ownership and control of the means through which cultural products are produced and argued that this directly shaped the activities of creative artists and consumers.
Adorno and Horkheimere argued that the 'culture industry' operated in the same way as other manufacturing industries. All work had become formalized and products were made according to rationalized organizational procedures that were established for the sole purpose of making money. The metaphoe 'assembly-line' was used to stress the repetitive and routine character of cultural production.

What makes these boybands different from eachother?


We found apart from a few obvious differences such as age and target audience in terms of age, there is not much difference.

Adorno and Horkheimer argue that all products produced by the culture industry exhibits stanndardized features, and there is nothing spontaneous about any of them. They are critical of pseudo individuality, which is the way that the culture industry assembled products that made claims to 'originality' but which when examined more ccritically exhibited little more than superficial differences. Adorno and Horkheimer evoked the image of the lock and key - an item that is mass produced in millions, whose uniqueness lies in only very minor modifications. In conclusion, they believe that the culture industry allows people to become 'masses' and be easily manipulated by capitalist corporations and authoritarian governments.

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