Narrative and Performance

Our music video will be both narrative and performance. We want to show our bands amazing dance moves as well as tell a little story of the relationship between a guy and girl that an audience could relate to.

The performance would mainly be shown in the chorus part, in the bar similar to Lady Gaga's and Beyonce's 'Telephone' when they start dancing in the cafe.

The narrative will also be shown at the bar. One by showing the guy looking not good for the girls but also at the bar when the guy tries to get the girls number.

We also wanted to add in female gaze. We have noticed that many r&b music videos are full with women in skimpy clothes so we would like guys in barely anything but shorts. We want them to appear when one of the girls is rapping. It gives a sense of powerfulness from her.

Another setting would be where they look glamorous and flawless. It would have to be at somewhere amazing, such as Tower Bridge in the background at night. We want to find a good setting which is what we are trying to source now.

Concept of No Scrubs with lyrics (rough idea)

Chilli:
A scrub is a guy that thinks he's fly and is Close up of singer, shots of softer looking
also known as a buster {buster} girls in outdoors, wind blowing, pretty
always talkin' about what he wants
and just sits on his broke ass guy sitting in bar in bad clothes

so (no)
I don't {uh uh uh} want your number close up of each girl saying no, shots at the
no I don't wanna give you mine bar. Narrative of guy trying to get number
and no I don't wanna meet you nowhere
no I don't want none of your time {uh} and no

Chorus:
I don't want no scrub {no scrub} Performance and close ups
a scrub is a guy {uh} that can't get no love {no love} from me (needs to be choreographed)
hanging out the passenger side
of his best friend's ride
trying to holler at me
I don't want no scrub {no scrub}
a scrub {uh-huh} is a guy that can't get no love {no love} from me
hanging {uh} out {uh-uh} the passenger side
of his best friend's ride
trying to holler at me

Chilli:
But a scrub's checkin' me Soft close ups, long shots in
but his game is kinda weak outdoors surrounding.
and i know that he cannot approach me Bar shots too, flashes of
cuz I'm lookin' like class and he's looking like trash guys trying to do well with
can't get wit' a deadbeat ass {uh} the girls.
So {yeah} (no)
I don't want your number
no I don't wanna give you mine
and {said} no I don't wanna meet you nowhere
no I don't want none of {check it} your time (so no)

Chorus Performance

Chilli:
If you don't have a car and you're walking Need to think of something to go
Oh yes son I'm talking to you with this beat
If you live at home wit' your momma
Oh yes son I'm talking to you
If you have a shorty but you don't show love
Oh yes son I'm talking to you {yeah}
Wanna get with me with no money
oh no I don't want no...

No {no scrub} scrub soft, wind blowing shots
{No love}
No {no scrub} scrub
{No love}
No No
No {no scrub} scrub
{No love}
No no no no
No no

Chorus

Left Eye:
See, if you can't spacially expand my horizon On sofa, with guys
Then that leaves you in the class with scrubs, never rising around her in just
I don't find it surprising underwear, like her
and if you don't have the Gs slaves
To please me and bounce from here to the coast of overseas
SO, let me give you something to think about
Inundate your mind with intensions to turn you out
Can't forget the focus on the picture in front of me
You as clear as DVD on digital TV screen
Satisfy my apetite with something spectacular
Check your vernacular
and then I get back to ya
With diamond like precision
Insatiable is what I envision
Can't detect acquisition
from your friend's Expedition
Mr. Big Willy, if you really want to know
Ask Chilli, could I be a silly ho?
Not really
T-Boz and all my seoritas
are steppin' on you Filas
but you don't hear me, no

Chorus (until fade) Performance, bar shots, close ups

Moodboard

Here is our moodboard that we have created to give a small feel of how we want our video to look.

Aaliyah Try Again

Aaliyah's 'Try Again' is a soundtrack for the film she stars in with Jet Li, 'Romeo Must Die'. The intertextual references are Jet Li appearing in the music video starring with Aaliyah and the hall of mirrors taken from a Bruce Lee film.
The song is a combination of hip-hop, dance and urban. The video mostly contains Aaliyah dancing with background dancers. Also many close ups with the mirrors. The mirrors give a sense of notion of looking. It is as if they have been put there to give the message of something may be lurking behind. The split screens of the mirrors also and the extreme close ups Aaliyah and Timbaland are shown in give the feel that are hiding from something.
The only relationship between lyrics and visuals is when Aaliyah says 'turn away' she turns her head away. Overall, the video is the skills Jet Li shows and highlights Aaliyah's amazing dance moves.
The dance moves are choreographed in time to the beat of the song. At the end when she bangs the walking stick on the ground it is to the sound of the beat. Also, in the third verse when the lyrics speed up the cuts are faster amongst the fight scene that is happening.
The lyrics do not really match the music video but does to the film it is created for. The music video is there to advertise the film and show Aaliyah's great work.

This song links into 'No Scrubs' quite well because of the beat. Also, Aaliyah is presented as an independent woman but incredibly stunning at the same time. Scarlett Divas can be represented as this also especially being a part of a major label they have to look great.

Destiny's Child

Destiny’s child

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Music Video Brief

Copy of Music Video Brief on Prezi

Record Labels

My own definition for Independent Music:
Independent music is aimed at a niche audience. Independent music shows the artists/bands own creativity and influences which projects through their style of music. Independent music would most probably be able to be found on the internet and artists and bands would be able to be heard through word of mouth. Independent music is all about the artist and what they want to create.

The punk rock era was the birth of independent labels because of those artists not wanting to follow major labels rules. Punk rockers wanted to be free and sing what they wanted to sing, dress how they wanted to dress and be unique. Major labels did not allow them to do this that is why independent labels appeared so that artists could explore themselves in their own way. Some bands nowadays prefer to stay with the independent labels because of their creative freedom and less pressure on how to behave.

HEGEMONY is how a certain group has a predominant influence over another group or others. This could be applied to the independent vs. major war because of major record labels dominate the music industry. Major record labels are hegemony mostly because they have the money to invest a lot in an artist. Because they hold a lot of money they seem to want to control the artists distribution and marketing.

CAPITALISM:the means of production and distribution are privately or corporately owned.

COMMODITY:A useful or valuable thing.

Rough Trade followed capitalism because of how they were an independent company and used had a private distribution company. The commodity of Rough Trade was not much in the early days. They did not sell millions of records but now with Duffy they do.

Five differences between Major and Independent record labels:

1. Major cares more about money than music whereas, independent care more about the music.

2. Major is much more commercial than independent

3. Major labels have much more money to market their artist worldwide like Britney Spears whereas, independent do not have that much money like British bands Arcade Fire.

4. Independent labels give their artists so much more freedom with their music than major labels.

5. Independent music is sold on the internet more than in a big store like HMV.